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Para-kin relationship anywhere between admirers and you may idols: good qualitative analysis out of fans’ reasons for purchasing idol-dolls

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Para-kin relationship anywhere between admirers and you may idols: good qualitative analysis out of fans’ reasons for purchasing idol-dolls

Mission

The intention of this study should be to check how “mother fans” impact on the existing activities off parasocial relationships ranging from fans and idols and gain greater understanding towards motivations hidden the brand new purchase of idol dolls. As well, from the such as the skills and you can perspectives from male idol fans, the study seeks to help you increase the brand new understanding of partner behavior and you may improve knowledge of the reasons driving idol-doll practices.

Design/methodology/means

Getting idol-doll people because the browse things, this study held textual study along with-breadth interview to understand more about fans’ reasons for purchasing idol dolls.

Findings

Idol doll instructions try inspired from the psychological attachment, for example among mother admirers which attempt to establish a feeling of manage and maintain a father or mother–child relationship. Likewise, to acquire idol dolls can also serve as a great disguise to have girlfriend fans to hide their intimate desires regarding their idols. Additionally, idol dolls act as semiotic identifiers, attracting particularly-oriented fans and you will gaining neighborhood recognition. It must be detailed you to definitely men idol fans, that happen to be sensed deviant regarding the male normative, deal with scrutiny inside the feminine-controlled teams, searching for next proof of credibility.

Standard effects

This study produces knowing the reasons about idol-doll requests and can assist advertisers from inside the providing towards mental need out of fans, like mommy admirers, by the creating and you can deals dolls one to resonate making use of their wished feel off connection.

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Social implications

Of the taking and you can concentrating on the good aspects of enthusiast issues, this research contributes to the newest ongoing process of de–demonization and normalization away from fandom. Additionally, this research together with tries so you’re able to join a complete facts of your own fight and you may emotional means of Chinese younger age bracket.

Originality/worthy of

This research examines brand new lower than-researched mommy-enthusiast group’s mental needs and their motivations of shopping for idol-dolls. In addition it recognizes the fresh type of viewpoints and event from male idol admirers, providing a new and you may novel viewpoint to the idol-toy usage.

1 Inclusion

” tabindex=”0″> according to celebrities’ appearances have been ended up selling because a different sort of setting having Chinese admirers to talk about its good passion because of their dear idols, causing producing an alternate Chinese fandom people. For the Weibo (probably one of the most prominent social network programs within the Asia), the net community to possess idol-doll-creators, people, and you can idol admirers now has accumulated over 460,000 followers and is very women-dominated. About this platform, extremely common for fans, that has a huge type of idol dolls, to post lovable images and you can display the experience during the dressing and you can implementing makeup to their “babies.” With respect to the most recent consumer statement, one of several idol-doll players, brand new blog post-2000 generation stands for the greatest proportion, getting together with 43 %, followed closely by the article-1995 generation ranking second, having a proportion on 26 % (“2021 Thread Toy Players Understanding Declaration” 2021). Thus, Age group Z, anyone, some body created within later 1990’s together with very early 2010s (Priporas mais aussi al. 2020), positively engages which have idol-doll orders due to entertaining social networking programs.

Throughout the time out-of participatory fandom and enthusiast discount, fans’ practices tastes as well as their understood connection with idols have become sufferers of educational search. How fans interact with a-listers could have been recognized as parasocial interaction-the latest nonreciprocal, fictional telecommunications ranging from fans and mass media personae (Liebers and you may Schramm 2019; Yan and you will Yang 2021). In recent times, admirers actively engaging in brand new parasocial matchmaking fantasize from the a near kinship having idols, providing they may manage, or perhaps has a noticeable degree of effect on the idols. To your Chinese social media, discover a trend in which admirers, specifically female, relate to on their own just like the idols’ parents, aunts, or sisters. While you are past studies have extensively looked at parasocial dating considering heterosexual norms and you will fans’ close aspirations about idols (we.age., “girlfriend/spouse admirers” out-of idols), nothing could have been identified from the “mom fans”,“Mommy fans,” reference admirers (generally speaking female admirers) who will be co-fostering idols/famous people because their elder women family. They claim by themselves just like the mom of one’s idol and generally are indulgent so you’re able to idols, getting them due to the fact sweet, simple high school students who need their additional care (Yan and you may Yang 2021).

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